Simon Brette

A watch brand from Geneva founded by Simon Brett, the industry was born out of passion and desire. A clear passion for fine watchmaking and the rich and precious heritage of the fine watchmaking tradition. The sincere need to defend watchmaking excellence, which has been undermined in recent years. and the urgency to find and perpetuate certain watchmaking techniques from the past, which have vanished and are forgotten. These commitments have become the hallmark of the brand.

A brand that revisits and revives heritage, when conceptualizing its exclusive watch mechanisms, it draws inspiration from the vast and refined heritage of artisan watchmaking from the 19th and 20th centuries, while drawing on current innovative processes. They are committed to reviving some of the know-how and techniques from the past, which have sometimes disappeared and are patiently redeveloping them, while respecting watchmaking traditions. Combining the expertise of the past with the technologies of the present allows them to offer timeless details and finishes, complemented by contemporary designs.

Movement is the cornerstone. The founder of the brand, Simon Brett is above all an engineer who is constantly looking for technical challenges and innovation. In addition to creating original movements and elaborate mechanics, he puts meticulous care on every detail and finish of his unique timepieces.

Simon Britt Entering the world of craftsmanship, creativity and entrepreneurship from an early age Simon Britt grew up among the sawdust of his artisan and carpenter father's workshop. He soon developed a flair for a job well done with a sense of effort and commitment as his core values. After starting his career in mechanical design, he fell in love with watch design and chose to study watchmaking engineering at a specialized university in Switzerland.

Once he graduated, he spent more than 12 years honing his skills within independent watch manufacturers, as a movement engineer and then a process and quality engineer, making sure to nurture his eye day in and day out as a lover of fine watchmaking. An avid rugby player and fan, Simon is also a competitive person who knows the value and strength of a group, as well as outdoing oneself. With a desire to push his ideas and achievements even further, in 2021 he decided to forge his own path by creating his own independent watch brand to create his own exceptional timepieces.