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Louis Erard Unveils the Limited-Edition Gravée Main

Since 2021, Louis Erard has been redefining the boundaries of Métiers d’Art, from Grand Feu enamel and guilloché to wood marquetry, and soon, gold wire inlay. Now, Gravée Main opens a new chapter, paying tribute to one of the oldest crafts in watchmaking hand engraving.
Gravée Main represents a new milestone in Louis Erard’s Métiers d’Art series. This limited edition of 99 unique timepieces places hand engraving at center stage, with every metal element entirely engraved and finished by hand, a meticulous process that requires more than 50 hours of work. 

JC Biver

Jean-Claude Biver, a prominent figure in the watch industry, is a Luxembourg-born Swiss businessman, executive, and cheesemaker. He has had an illustrious career, serving as the chief executive officer (CEO) of TAG Heuer and later becoming the president of LVMH's watchmaking division until his retirement in 2018 after 43 years in the industry. His leadership has been credited with revitalizing several luxury watch brands.

One of the brands he has been associated with is Hublot, a Swiss luxury watchmaker. Since 2014, Biver has served as the chief executive, board member, and minority shareholder of Hublot. Under his guidance, Hublot has experienced success and growth in the luxury watch market.

Moreover, Biver has a track record of rejuvenating other renowned watch brands, such as Blancpain and Omega, both currently owned by the Swatch Group. His innovative approach and strategic vision have been instrumental in bringing these brands back to prominence.

 

As of 2022, Jean-Claude Biver is the chairman of JC Biver, a luxury watch manufacture based in Givrins, Switzerland. He co-launched this brand with his youngest son, Pierre Biver, who is also involved in the watchmaking business. This development solidifies Biver's status as a watch manufacturer in addition to his other roles in the industry.

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