Article of the week
Louis Erard Unveils the Limited-Edition Gravée Main

Since 2021, Louis Erard has been redefining the boundaries of Métiers d’Art, from Grand Feu enamel and guilloché to wood marquetry, and soon, gold wire inlay. Now, Gravée Main opens a new chapter, paying tribute to one of the oldest crafts in watchmaking hand engraving.
Gravée Main represents a new milestone in Louis Erard’s Métiers d’Art series. This limited edition of 99 unique timepieces places hand engraving at center stage, with every metal element entirely engraved and finished by hand, a meticulous process that requires more than 50 hours of work. 

West End Watch Co

West End Watch Company is one of the oldest Swiss watch brands still in existence, with a rich history dating back to 1886. Founded in Saint-Imier, Switzerland, the company played a pioneering role in introducing Swiss timepieces to the Middle East, India, and Southeast Asia, long before Swiss watches became globally recognized symbols of precision and prestige.