
Introducing The New AWAKE Sơn Mài Year of the Sssnake
Welcome to the hub of the horoloy
In an exclusive conversation with Mr. Jérôme Monnat, Managing Director of West End Watch Co., we explore the remarkable 140-year journey of one of the oldest Swiss watch brands, its pioneering entry into India, its pivotal role in British military history, and its deep-rooted connection with the Gulf region. From the trenches of WWI to the tea rooms of old Dubai, Mr. Monnat reflects on 75 years of collaboration with the Seddiqi family, and how West End continues to stand as a symbol of accessible Swiss quality for everyday watch lovers across the region.
Watch the full interview now and uncover the untold history behind one of the region’s most beloved watch brands.
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