Louis Erard Unveils the Limited-Edition Gravée Main

Since 2021, Louis Erard has been redefining the boundaries of Métiers d’Art, from Grand Feu enamel and guilloché to wood marquetry, and soon, gold wire inlay. Now, Gravée Main opens a new chapter, paying tribute to one of the oldest crafts in watchmaking hand engraving.
Gravée Main represents a new milestone in Louis Erard’s Métiers d’Art series. This limited edition of 99 unique timepieces places hand engraving at center stage, with every metal element entirely engraved and finished by hand, a meticulous process that requires more than 50 hours of work.

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Interview From the Swiss Alps to the Heart of the Gulf

The Story of West End Watch Company as Never Told Before

ByWaqt

16.05.2025

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From the Swiss Alps to the Heart of the Gulf

In an exclusive conversation with Mr. Jérôme Monnat, Managing Director of West End Watch Co., we explore the remarkable 140-year journey of one of the oldest Swiss watch brands, its pioneering entry into India, its pivotal role in British military history, and its deep-rooted connection with the Gulf region. From the trenches of WWI to the tea rooms of old Dubai, Mr. Monnat reflects on 75 years of collaboration with the Seddiqi family, and how West End continues to stand as a symbol of accessible Swiss quality for everyday watch lovers across the region.

Watch the full interview now and uncover the untold history behind one of the region’s most beloved watch brands.

Interview

مقابلة

2025