Article of the week
Louis Erard Unveils the Limited-Edition Gravée Main

Since 2021, Louis Erard has been redefining the boundaries of Métiers d’Art, from Grand Feu enamel and guilloché to wood marquetry, and soon, gold wire inlay. Now, Gravée Main opens a new chapter, paying tribute to one of the oldest crafts in watchmaking hand engraving.
Gravée Main represents a new milestone in Louis Erard’s Métiers d’Art series. This limited edition of 99 unique timepieces places hand engraving at center stage, with every metal element entirely engraved and finished by hand, a meticulous process that requires more than 50 hours of work. 

Ludovic Ballouard

Ludovic Ballouard is a prominent watchmaker who founded his eponymous brand in 2009, following an illustrious career working for renowned watch houses like F. P. Journe for a period of seven years.

Born in 1971 in Brittany, France, Ballouard developed a keen interest in mechanics from an early age, eventually leading him to pursue a career in the art of watchmaking. After gaining experience at Franck Muller and F.P. Journe, he decided to venture on his own, establishing the Ludovic Ballouard brand, which quickly gained recognition for its exceptional craftsmanship and innovative timepieces.

One of his notable creations is the "Upside Down" watch, which drew considerable attention from collectors due to its unique display. The watch's intriguing feature involves displaying the time with the numbers "upside down" on the dial, showcasing Ballouard's penchant for creative and unconventional designs. Additionally, he introduced the "Half Time" model, another fascinating timepiece that exhibits its intricate movement through the case back, allowing watch enthusiasts to admire the intricate craftsmanship that goes into each Ludovic Ballouard watch.

Ludovic Ballouard is known for his dedication to producing a limited number of exclusive watches each year, emphasizing quality over quantity. This commitment to craftsmanship ensures that each timepiece is meticulously handcrafted with utmost attention to detail, making them coveted among horology connoisseurs.