Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Cyrus

Cyrus Watches is a Swiss luxury watch brand founded in 2010 by a Swiss entrepreneurial family with a long tradition in the creation of leading global luxury brands. Cyrus Watches is headquartered in Le Locle, Switzerland, a town known for its rich watchmaking heritage.

Cyrus is known for its distinctive design language, featuring bold and innovative case shapes, intricate dial designs, and mechanical prowess. The brand's collections cater to watch enthusiasts who appreciate contemporary aesthetics and unique timepieces that stand out from the crowd. 

The Klepcys collection showcases the brand's technical mastery and creativity, offering models with complex complications such as moon phases, retrograde displays, vertical tourbillons, and skeletonized dials.

Cyrus Watches is committed to producing high-quality timepieces with a strong focus on craftsmanship, innovation, and precision. The brand collaborates with renowned Swiss watchmakers to create its in-house movements, ensuring the highest standards of Swiss horology.

With its daring designs and technical achievements, Cyrus Watches has successfully carved a niche for itself in the luxury watch market. Collectors and enthusiasts appreciate the brand's dedication to creating timepieces that challenge conventional design norms while maintaining a commitment to exceptional quality and performance.