Beda'a

In 2005, Hader Al-Suwaidi envisioned a project that would weave Qatar's rich heritage with innovative craftsmanship, leading to "AlBidaa”, a brand that marries Qatar's cultural legacy with pioneering craftsmanship. Starting with the crafting of traditional daggers and swords,

Then, in 2024, the group launched their company specializing in the manufacture of luxury watches under the name “Beda'a”, and its inaugural watch was the “Fortress” collection. Inspired by the flexible and complex architectural elements of forts, followed by the Eclipse watch with its unique design, and the Attrayant watch.

The company's launches coincided with Geneva Watch Week 2024, specifically at the Hotel Beau Rivage Geneva.