Article of the week
The New Patek Philippe Twenty~4 7340/1R Perpetual Calendar

Introduced in 1999, the Twenty~4 collection was Patek Philippe’s first dedicated line of feminine timepieces. The original model featured an Art Deco-inspired manchette (cuff) design, but in 2018, the brand unveiled the Twenty~4 Automatic, which is a round-cased iteration powered by an automatic movement. This year, Patek Philippe elevates the collection further by introducing a perpetual calendar complication, marking the collection's debut in the realm of Grand Complications.
Crafted entirely in 18K rose gold, the watch features a 36mm case with a slender profile of just 9.95mm, making it sit gracefully on the wrist. The case is meticulously finished with a combination of polished and brushed surfaces, enhancing its refined aesthetic. Two dial options are available. The Ref. 7340/1R-001 features a silvery opaline dial with a vertical satin finish, evoking the texture of shantung silk that feature irregular texture, while the Ref. 7340/1R-010 presents an olive green sunburst dial for a more contemporary appeal.

Beda'a

In 2005, Hader Al-Suwaidi envisioned a project that would weave Qatar's rich heritage with innovative craftsmanship, leading to "AlBidaa”, a brand that marries Qatar's cultural legacy with pioneering craftsmanship. Starting with the crafting of traditional daggers and swords,

Then, in 2024, the group launched their company specializing in the manufacture of luxury watches under the name “Beda'a”, and its inaugural watch was the “Fortress” collection. Inspired by the flexible and complex architectural elements of forts, followed by the Eclipse watch with its unique design, and the Attrayant watch.

The company's launches coincided with Geneva Watch Week 2024, specifically at the Hotel Beau Rivage Geneva.