Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Glossary

Dial

The dial is a flat disc that serves as the face of the watch, displaying the time, marks, numbers, and indicators that show the time, date, and other functions and information on the watch.


The dial is mounted in the watch case and is the main visual element that allows the user to read the time. It usually consists of a circular disc with the necessary time units such as hours, minutes, and seconds. Numbers, marks, hands, or windows are placed on the dial to indicate the appropriate time. The display can be marked with numbered indexes, represented by hands, or through digital windows.

In addition to providing time reading, the dial may have other elements such as a power reserve indicator, date display, moon phase indicator, or sub-dials for various functions. The dial is designed with diverse colors and patterns to add aesthetics and distinction to the watch.