The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Glossary

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Case

Case

The case is the outer structure of the watch, including the bezel, back cover, face glass, and additional components such as the buttons and crown. It protects the internal components of the watch, including the movement, hands, and indices.

The case is typically made from materials such as stainless steel, gold, platinum, titanium, or ceramic, and may feature various finishes, such as a polished finish, brushed finish, or a combination of the two. The shape and design of the case vary depending on the style and purpose of the watch, ranging from traditional round cases to square, rectangular, or asymmetrical designs.

The case plays a crucial role in protecting the watch from external factors like moisture, dust, and shock. In addition to protection, the case also contributes to the overall aesthetic and style of the watch. It often includes details such as embossed markings, logos, or decorative elements. Case size and thickness can vary, affecting the overall dimensions and wearability of the watch.