In the world of haute horlogerie, few names spark as much conversation and controversy as Jacob & Co. and Hublot. Among bloggers, YouTubers, and Instagram commentators, these brands are often targeted with criticism. The reality, however, is that much of this criticism stems from a lack of understanding about what these brands represent and the unique contributions they bring to the industry.

Too often, critics of Jacob & Co. and Hublot are simply echoing popular opinions without a nuanced understanding of these brands’ DNA. When pressed to substantiate their opinions, many struggle to provide meaningful insights or comparisons.