The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Creux

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Creux

Creux is a renowned watch brand that has gained a significant reputation for its exceptional craftsmanship and timeless designs. Founded by a group of skilled watchmakers and enthusiasts, the brand embodies a perfect blend of traditional Swiss watchmaking techniques and contemporary aesthetics.

One of the distinctive features of Creux watches is their unique dial designs. Each timepiece is meticulously crafted, showcasing intricate patterns, textures, and finishes that captivate the eye. Whether it's a classic minimalist dial or a more intricate skeletonized design, Creux watches offer a wide range of options to cater to diverse tastes and preferences.

In addition to their remarkable aesthetics, Creux watches are powered by precise and reliable Swiss movements, ensuring accurate timekeeping. The brand's commitment to quality is evident in every aspect of their timepieces, from the choice of movement to the selection of materials.