The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Bianchet SA

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Bianchet SA

Bianchet SA is a luxury watch brand that is based in Lausanne, Switzerland. The company specializes in creating high-end timepieces that blend modern design with traditional Swiss watchmaking techniques.

Bianchet SA was founded by brothers David and Jonathan Gagnebin de Bons in 2018. The company's first collection, called the "01" collection, was launched in 2019 and featured a range of sleek and sophisticated watches that were designed to appeal to modern watch enthusiasts.

One of the distinguishing features of Bianchet SA watches is their unique design. The watches are characterized by their clean lines, minimalist aesthetic, and attention to detail. The company uses only the finest materials, such as high-grade stainless steel, sapphire crystal, and premium leather straps, to ensure that their watches are of the highest quality.

Bianchet SA watches are also notable for their mechanical movements. The company sources its movements from Swiss manufacturers such as ETA and Sellita, which are known for their reliability and accuracy. Many of Bianchet SA's watches feature automatic movements, which means that they are powered by the motion of the wearer's wrist and do not require a battery.

In addition to their technical features, Bianchet SA watches are also designed to be visually stunning. The company uses a range of finishing techniques, such as brushed and polished surfaces, to create watches that are both elegant and eye-catching. Some of the brand's watches also feature intricate dial designs, such as the "Open Heart" model, which allows the wearer to see the watch's inner workings.