Article of the week
Louis Erard Unveils the Limited-Edition Gravée Main

Since 2021, Louis Erard has been redefining the boundaries of Métiers d’Art, from Grand Feu enamel and guilloché to wood marquetry, and soon, gold wire inlay. Now, Gravée Main opens a new chapter, paying tribute to one of the oldest crafts in watchmaking hand engraving.
Gravée Main represents a new milestone in Louis Erard’s Métiers d’Art series. This limited edition of 99 unique timepieces places hand engraving at center stage, with every metal element entirely engraved and finished by hand, a meticulous process that requires more than 50 hours of work. 

Atowak

Established in 2010, the primary mission of ATOWAK is to assist microbrands in the creation of mechanical watches. Over the course of ten years, the brand has garnered valuable experience in watch design and development within the mechanical watch industry.

One of ATOWAK's key strengths lies in its ability to offer a diverse array of watch components, including movements, cases, straps, dials, hands, and other adornments. This flexible chain of watch developments allows them to curate unique timepieces that stand out in the market.

Notably, in the year 2020, ATOWAK achieved global recognition and acclaim for their ETTORE series. This series was widely praised for its incorporation of advanced technology and innovative design elements, all while remaining accessible at an affordable price point. The success of the ETTORE series further solidified ATOWAK's position as a brand that delivers quality and value to its customers.

ATOWAK's overarching mission centers around a creative fusion of original ideas, intricate time display methods, and fine machinery. By combining these elements, the brand aims to redefine wrist aesthetics, offering customers watches that are not only visually appealing but also represent a harmonious blend of technology and artistry.