The Big Bang Unico Pink Sapphire: Hublot's Latest Innovation

Hublot's innovative use of sapphire cases began in 2016 with the introduction of the Big Bang Unico Sapphire a fully sapphire-cased watch. This marked the start of Hublot's deep dive into sapphire as a key material in high-end watches. Since then, Hublot has significantly expanded its sapphire collection, offering models in various vibrant colors, including transparent blue, yellow, red, and now, pink.

AMIDA

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AMIDA

AMIDA Watches is a renowned Swiss watchmaking company with a rich history dating back to the 1970s. Established during an era marked by innovation and bold design, AMIDA quickly made a name for itself with its distinctive timepieces. The brand became synonymous with creativity, pushing the boundaries of traditional watchmaking with its innovative designs and advanced technologies.

AMIDA gained widespread recognition for its iconic Digitrend watch, introduced in 1976. This timepiece, featuring a unique jumping hour display and futuristic aesthetics, captured the spirit of its time and became an instant classic.

The year 2024, the company get a new life bytwo young entrepreneurs, watch designer Matthieu Allègre and Clément Meynier from the watch industry, embark on a new journey for the brand by reintroducing its flagship model. Bruno Herbet, a pivotal talent in AMIDA's revival, tackles the project's technical intricacies. With expertise in micro-mechanical watchmaking and seasoned craftsmanship in the Vallée de Joux, Herbet is instrumental in the brand's resurgence.