Phillips Presents Universal Genève’s First Timepiece Following Its Revival

Phillips, in association with Bacs & Russo, announced the watches will be presented in the first auction for this year the Geneva Watch Auction: XXI, this event will showcase an extraordinary selection of nearly 200 rare and collectible timepieces, spanning both vintage and contemporary horology. we have mention some timepieces will be present in the auction in this article.

Waqt team got the chance to see the watches being presented in the auction. It was a wonderful meeting with Alexander Ghotbi who presented to us unique pieces there and told us the story behind each watch.

AMIDA

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AMIDA

AMIDA Watches is a renowned Swiss watchmaking company with a rich history dating back to the 1970s. Established during an era marked by innovation and bold design, AMIDA quickly made a name for itself with its distinctive timepieces. The brand became synonymous with creativity, pushing the boundaries of traditional watchmaking with its innovative designs and advanced technologies.

AMIDA gained widespread recognition for its iconic Digitrend watch, introduced in 1976. This timepiece, featuring a unique jumping hour display and futuristic aesthetics, captured the spirit of its time and became an instant classic.

The year 2024, the company get a new life bytwo young entrepreneurs, watch designer Matthieu Allègre and Clément Meynier from the watch industry, embark on a new journey for the brand by reintroducing its flagship model. Bruno Herbet, a pivotal talent in AMIDA's revival, tackles the project's technical intricacies. With expertise in micro-mechanical watchmaking and seasoned craftsmanship in the Vallée de Joux, Herbet is instrumental in the brand's resurgence.