Louis Erard Unveils the Limited-Edition Gravée Main

Since 2021, Louis Erard has been redefining the boundaries of Métiers d’Art, from Grand Feu enamel and guilloché to wood marquetry, and soon, gold wire inlay. Now, Gravée Main opens a new chapter, paying tribute to one of the oldest crafts in watchmaking hand engraving.
Gravée Main represents a new milestone in Louis Erard’s Métiers d’Art series. This limited edition of 99 unique timepieces places hand engraving at center stage, with every metal element entirely engraved and finished by hand, a meticulous process that requires more than 50 hours of work.

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Introducing The Iconic AMIDA Digitrend Returns Once Again with Two New Editions

A blast from the past with a modern unique twist

ByWaqt

27.11.2024

3 minutes read

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After AMIDA made its return in April 2024 with the iconic Digitrend, it was nominated for the prestigious GPHG 2024 'Petite Aiguille' award. First captivating watch enthusiasts in 1976 with its revolutionary retro-futuristic aesthetics and Space Age allure, the Digitrend now reappears in two striking versions: the Digitrend Black & Gold Editions.

Similar to the version released earlier this year, the design takes inspiration from 1970s sports cars, seamlessly blending a futuristic aesthetic with hybrid functionality. It combines a mechanical movement with a distinctive "LED-style" display, delivering both innovation and nostalgia. Crafted from brushed and polished 316L stainless steel, the watch is available in two finishes: sleek black DLC and bold 4N gold PVD. The case has been subtly refined with enhanced finishing while maintaining its signature streamlined silhouette.

Both variants measure 39.6mm in width, 39mm in depth, and 15.6mm in thickness, ensuring a comfortable fit on any wrist. Instead of a conventional dial, the time is displayed through a sapphire prism, reminiscent of a sports car dashboard or the control panel of a spacecraft, adding to its retro-futuristic charm.

The watch is powered by the Soprod Newton caliber, an automatic movement operating at 28,800 vph (4 Hz) with a power reserve of approximately 44 hours, and its regulating organ is visible through the caseback. Each variant is available with a matching stainless steel bracelet or an anthracite Alcantara leather strap featuring orange calfskin lining.

Launched as part of the brand’s permanent, non-limited collection, the watches will be available on the brand's website from November 20, with deliveries starting in early December. Pricing begins at CHF 3,250 / AED 13,450 for the Alcantara strap option, with a CHF 350 / AED 1,450 surcharge for the black DLC stainless steel bracelet or for the 4N gold PVD-treated bracelet, making the total CHF 3,500 / AED 14,500 for each of these upgraded variants.

For more information you can visit AMIDA’s official website.

Technical Specifications: AMIDA Digitrend

Case: 316L stainless steel, black DLC or 4N gold PVD, brushed and polished, Sapphire crystal reflective prism
Dimensions: Width: 39.6mm | Length: 39mm | Height: 15.6 mm
Weight: 110 g
Water Resistance: 50 m
Dial: Dual discs for hours and minutes respectively, Light Reflective Display (LRD), logo between the two discs
Movement: Soprod Caliber NEWTON P092, Automatic, 27 jewels
Power Reserve: 44 hours
Frequency: 28,800 vph
Functions: Hours, minutes
Bracelet/Strap: Alcantara lined in orange calfskin strap, black or gold coated stainless steel buckle
Availability: permanent line
Price: CHF 3,250 / AED 13,450 (Alcantara strap), CHF 3,500 / AED 14,500 (Black or gold bracelet)