
Introducing Bovet Expands the Récital 12 Collection With Rare Gemstone Dials
Welcome to the hub of the horoloy
A new experience for Rolex in the market with a store that buys, sells, and repair watches
The luxury watch industry is undergoing significant shifts, with the United States leading the market in terms of revenue, closely followed by China, which has experienced remarkable growth. Recently, a major change occurred when LVMH became the official partner of Formula 1, following Rolex’s decision to step down from the contract. While this seemed like the only big news for Rolex this year, it was soon overshadowed by the opening of its first store in China, marking a departure from its previous strategy of relying solely on authorized dealers to manage its operations in the country.
This strategic shift is expected to impact the market, especially as Chinese consumers become increasingly value-conscious in their purchasing decisions. The store will be located in the Shanghai Taikoo Hui mall, under the Bucherer Group banner—a global network of watch retail stores that Rolex acquired last year.
Since Rolex has boldly entered the second-hand market, one of the store's standout features will be a second-floor section dedicated to officially authorized pre-owned Rolex watches. So, the store will not only sell new and pre-owned Rolexes but also engage in the recycling of Rolex watches.
Opinion Four Brands Poised to Steal the Spotlight at Geneva Watch Days 2025
News Trump Hits Swiss Imports With 39% Tariffs
News 6th Edition of Geneva Watch Days 2025
Editorial What is the reason behind the scarcity of Rolex watches in boutiques?
Introducing H992: A New Independent Brand Rising in Swiss Watchmaking
News Dubai Watch Week 2025 Will Be the Largest Ever with 90 Brands Participating
Technical The Frequency, Why It Matters in Mechanical Watches
Editorial The Secrets of Watch Case Design
Editorial Abraham-Louis Breguet, The Father of Modern Horology
Introducing MB&F Unveils the New Generation of Its Famous Collection the M.A.D.1S
Hands on Vulcain Cricket Classic 39mm Black & Khaki
Comment Delete Text
This page is available in English only. Please click below to visit Arabic Home page!