Louis Erard and Konstantin Chaykin Present the First Tourbillon Edition in Their Collaboration

A few days ago, Louis Erard and Konstantin Chaykin unveiled their third collaboration: the Time-Eater III, featuring the famous one-eyed monster design, an edition the two brands described as “the final bite,” which some interpreted as a hint that it would be the last in this distinctive partnership.

However, the collaboration didn’t end there. Today, the two maisons reveal a remarkable new addition: the first tourbillon regulator watch born from their joint efforts, a significant leap that takes the partnership to new heights, all while preserving the creative spirit that sparked it.

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Interview In our Interview with Ms Olivia Crouan, Chief Brand Officer At Audemars Piguet

ByDr. Malek Easa

18.12.2023

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In our interview with Olivia Crouan, the Chief Brand Officer of Audemars Piguet, we discuss the company's marketing strategy and the concept behind AP collaborations. She explains to us why Audemars Piguet chose Dubai for the launch of the Spiderman edition.
Olivia also elaborates how the company deals with the production and the high demand for their timepieces.

2023