The Big Bang Unico Pink Sapphire: Hublot's Latest Innovation

Hublot's innovative use of sapphire cases began in 2016 with the introduction of the Big Bang Unico Sapphire a fully sapphire-cased watch. This marked the start of Hublot's deep dive into sapphire as a key material in high-end watches. Since then, Hublot has significantly expanded its sapphire collection, offering models in various vibrant colors, including transparent blue, yellow, red, and now, pink.

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Interview In our Interview with Ms Olivia Crouan, Chief Brand Officer At Audemars Piguet

ByDr. Malek Easa

18.12.2023

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In our interview with Olivia Crouan, the Chief Brand Officer of Audemars Piguet, we discuss the company's marketing strategy and the concept behind AP collaborations. She explains to us why Audemars Piguet chose Dubai for the launch of the Spiderman edition.
Olivia also elaborates how the company deals with the production and the high demand for their timepieces.

2023