Louis Erard Collaborates with GoS on the Latest Edition of Le Régulateur

In December 2021, Louis Erard and GoS Watches were brought together by Manuel Emch, the visionary behind Louis Erard's strategic revival and creative transformation. He found a kindred spirit in Patrik Sjögren, watchmaker and founder of the Swedish atelier GoS, renowned for its mastery of Damascus steel.

Together, they envisioned a timepiece that would seamlessly blend the essence of both Maisons: the technical precision and aesthetic refinement of the Swiss Jura, married to the artistry of a Swedish forge, where Damascus steel is meticulously crafted into mesmerizing patterns through an almost alchemical process.

Home

Interview In our Interview with Ms Olivia Crouan, Chief Brand Officer At Audemars Piguet

ByDr. Malek Easa

18.12.2023

Add To Favorite

In our interview with Olivia Crouan, the Chief Brand Officer of Audemars Piguet, we discuss the company's marketing strategy and the concept behind AP collaborations. She explains to us why Audemars Piguet chose Dubai for the launch of the Spiderman edition.
Olivia also elaborates how the company deals with the production and the high demand for their timepieces.

2023