The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

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Interview In our Interview with Ms Olivia Crouan, Chief Brand Officer At Audemars Piguet

ByDr. Malek Easa

18.12.2023

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In our interview with Olivia Crouan, the Chief Brand Officer of Audemars Piguet, we discuss the company's marketing strategy and the concept behind AP collaborations. She explains to us why Audemars Piguet chose Dubai for the launch of the Spiderman edition.
Olivia also elaborates how the company deals with the production and the high demand for their timepieces.

2023