Introducing The New American Brand Fleming, Unveils Its First Collection

Fleming is a new rising star in high-end watches, founded by Thomas Fleming, a 27-year-old with a deep passion for luxury timepieces. This half Norwegian-American young collector began dreaming of creating his own brand during the pandemic. 

The brand, based in the United States and crafted in Switzerland, leverages the expertise of prominent Swiss companies. Thomas Fleming's debut collection, the Series 1, features three different materials and various dial designs.

The Fleming Series 1 is a time-only dress watch, inspired by traditional watchmaking. The American company aims to showcase its own unique style and personality. The case measures 38.5mm in diameter and 9mm in thickness, available in three materials: tantalum, rose gold, and platinum.

The case is composed of three parts, featuring brushed top and bottom surfaces, a polished case band, and a skeletonized opening in horn-shaped lugs. The flat bezel and alternating polished and brushed finishes further enhance its character.

The unique skeletonized opening, multiple facets, and elongated yet curved design of the lugs ensure a comfortable fit on any wrist. The cases are crafted by Efteor, a highly respected Swiss company known for producing cases for high-end watchmakers.

While other Fleming Series 1 models feature exquisite guilloché, these hand-decorated dials are crafted at Comblémine, owned by master watchmaker Kari Voutilainen.

The rose gold watch showcases a mix of hand-hammering on the inner dial and running seconds subdial, complemented by a hand-guillochéd outer ring. The platinum model's dial is entirely adorned with hand-turned guilloché. The tantalum version, however, presents something even more sublime, a dial combining frosted platinum and dark blue aventurine. These matte finishes contrast beautifully with the polished indices and hands which echo the shape of the lugs. The minute railtrack surrounding the dial is white for the tantalum and platinum editions to match the silver color of the case, and golden for the rose gold edition.

The Fleming Series 1 is powered by the hand-wound FM-01 caliber, developed in collaboration with master watchmaker Jean-François Mojon and his company Chronode. This movement features twin barrels, enabling a seven-day power reserve and operates at 21,600 Vph (3 Hz).

The elegantly finished movement is visible through the transparent case back. The ratchet wheels on top of the barrels each feature the Fleming motif. Additionally, the power reserve indicator is located on the top right of the movement, while the frosted bridges have hand-polished chamfers.

The Fleming Series 1 Launch Edition comes with alligator leather straps and a pin buckle that echoes the design of the case lugs.

This series is a limited edition, comprising 9 pieces in platinum, 7 pieces in pink gold, and 25 pieces in tantalum. The prices are CHF 51,500 for the platinum model equivalent to 213,000 AED, CHF 48,500 for the pink gold model, equivalent to 200,500 AED, and CHF 45,500 for the tantalum model, equivalent to 188,200 AED.

For more information, please visit Fleming official website.