Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Glossary

Demantoid garnet

Demantoid garnet is a type of gemstone known for its vibrant green color and exceptional brilliance. It is a variety of garnet rich in calcium and iron, displaying intense green hues with a high level of dispersion. Demantoid garnet can be used as a gemstone for ornamentation in watch dials, bezels, or even in watch movements.


It’s lively green color adds a touch of elegance and luxury to the overall appearance of the watch. Demantoid garnet is highly valued in the gemstone market due to its rarity and unique visual characteristics, making it a sought-after choice for watchmakers aiming to create distinctive and visually appealing timepieces.