The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Glossary

CVD

CVD coating, or Chemical Vapor Deposition, is an advanced technique in watchmaking used to enhance durability and aesthetics. The process involves placing the watch component in a vacuum chamber which removes air and pressure and where gaseous chemicals react at high temperatures. These reactions cause a thin, solid layer of material, often diamond-like carbon (DLC) or other specialized coatings, to bond with the surface at a molecular level.

This precise, controlled application ensures a uniform and ultra-hard finish, significantly improving scratch resistance, and corrosion protection. CVD is also highly versatile, allowing for a variety of finishes, including matte, glossy, and vibrant colors, which remain vivid and consistent over time. As a result, watches treated with CVD coating combine lasting performance with striking, modern aesthetics.