The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Glossary

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Glossary
Cloisonné

Cloisonné

Is a decorative technique that involves creating a specific design by placing small metal wires or walls on the surface of the watch enamel and coating them with enamel.

The cloisonné technique is applied by placing small metal wires or walls on the surface of the enamel, resulting in specific artistic shapes or designs. These designs or patterns are then coated with enamel in multiple colors. Afterwards, the decorated enamel is exposed to high temperatures to fuse the enamel coating with the metal surface of the watch enamel. After cooling, the enamel surface is polished to achieve a smooth and even finish, highlighting the vibrant colors of the enamel.