The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Glossary

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Glossary
Cerachrom

Cerachrom

Cerachrom is a ceramic alloy developed and patented by Rolex in 2005. It is used primarily for the bezels of Rolex watches. The name "Cerachrom" is a combination of the words "ceramic" and "chrom," with "chrom" meaning color in Greek. Rolex's proprietary Cerachrom material offers a combination of physical durability and aesthetic appeal, making it a desirable feature in their timepieces.