Article of the week
Louis Erard Collaborates with GoS on the Latest Edition of Le Régulateur

In December 2021, Louis Erard and GoS Watches were brought together by Manuel Emch, the visionary behind Louis Erard's strategic revival and creative transformation. He found a kindred spirit in Patrik Sjögren, watchmaker and founder of the Swedish atelier GoS, renowned for its mastery of Damascus steel. 

Together, they envisioned a timepiece that would seamlessly blend the essence of both Maisons: the technical precision and aesthetic refinement of the Swiss Jura, married to the artistry of a Swedish forge, where Damascus steel is meticulously crafted into mesmerizing patterns through an almost alchemical process.

Glossary

Cerachrom

Cerachrom is a ceramic alloy developed and patented by Rolex in 2005. It is used primarily for the bezels of Rolex watches. The name "Cerachrom" is a combination of the words "ceramic" and "chrom," with "chrom" meaning color in Greek. Rolex's proprietary Cerachrom material offers a combination of physical durability and aesthetic appeal, making it a desirable feature in their timepieces.