The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Glossary

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Glossary
Carat

Carat

It’s percentage of pure gold in different gold alloys. It represents the purity on a scale of 24 units, where pure gold is represented as 24-carat gold. For example, 18-carat gold contains 18 units of pure gold and 6 units of other metals, making it 75% gold. 24-carat gold is considered pure gold. Carat is also used to measure the mass of gemstones and is not used to indicate their purity. One carat is equal to 200 milligrams.