The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Glossary

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Glossary
Bevel

Bevel

It refers to a design element characterized by a sloping surface or an angled edge on the watch case, dial, or frame. It is used to enhance the overall design of the watch and add a touch of beauty and uniqueness.

The bevel can be found in various parts of the watch, such as the case edges, frame sides, dial edges, crown guards, and movement bridges. It can have a slight or sharp angle, and it can be in the form of a straight or curved edge. The bevel in watches offers an elegant and distinctive touch, and it can be executed using different techniques and styles, It can be polished or it can be matte.