Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Glossary

Atomic clock

Atomic clock's refers to a highly accurate timekeeping mechanism that utilizes the oscillations of atoms to measure time. Atomic clocks are based on the principle of atomic resonance, typically using the vibrations of atoms such as cesium or rubidium. These clocks are extremely precise, with accuracies reaching one nanosecond per day, which is equivalent to one second every 2.7 million years. Atomic clock technology is often utilized in conjunction with radio signals or satellite synchronization to ensure accurate timekeeping. By incorporating atomic clock technology, watches can maintain exceptional time accuracy, making them reliable and highly sought after by those who require precise timekeeping.