Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Glossary

Chronograph

Is a watch or a stop watch, used to measure time intervals with precision. It allows the user to start and stop the timing to record different time durations, which are displayed through dedicated indicators or a digital display.


A stopwatch or chronograph typically features additional buttons or a pusher on the watch case, which are used to control the timing functions. By pressing the start/stop button, the timing is initiated or paused, and the elapsed time is accurately displayed on the dedicated timing indicators.