Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Citizen

Citizen is a well-known Japanese watch brand that has been producing high-quality timepieces since its founding in 1918. 

Citizen produces a wide range of watches, from affordable quartz watches to high-end mechanical watches. The brand is also known for its innovative technologies, such as Eco-Drive, which uses solar power to charge the watch's battery, and Satellite Wave, which receives time signals from GPS satellites for highly accurate timekeeping.

In addition to their technical innovations, Citizen watches are also known for their stylish designs, with options ranging from classic and elegant to sporty and rugged. Overall, Citizen is a respected and well-regarded brand in the world of watches, with a long history of quality and innovation.