The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Casio

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Casio is a Japanese watch brand that was founded in 1946. The brand is known for its innovative and technologically advanced watches, including digital watches, analog watches, and smartwatches.

One of Casio's most famous and iconic watches is the G-Shock series, which was introduced in 1983. The G-Shock line is known for its rugged design and shock-resistant construction, making it popular among athletes and outdoors enthusiasts. Another popular line from Casio is the Edifice series, which features stylish and sophisticated analog watches with advanced features such as chronographs, world time, and solar power.

Casio also offers a range of digital watches, including the popular Calculator Watch, which allows users to perform simple calculations on their wrist. The brand's smartwatch offerings include the Casio Pro Trek line, which features rugged outdoor watches with GPS, barometer, and other advanced features.