Louis Erard Collaborates with GoS on the Latest Edition of Le Régulateur

In December 2021, Louis Erard and GoS Watches were brought together by Manuel Emch, the visionary behind Louis Erard's strategic revival and creative transformation. He found a kindred spirit in Patrik Sjögren, watchmaker and founder of the Swedish atelier GoS, renowned for its mastery of Damascus steel.

Together, they envisioned a timepiece that would seamlessly blend the essence of both Maisons: the technical precision and aesthetic refinement of the Swiss Jura, married to the artistry of a Swedish forge, where Damascus steel is meticulously crafted into mesmerizing patterns through an almost alchemical process.

Artisans de Genève

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Artisans de Genève

Artisans de Genève company based in Geneva, Switzerland. The company specializes in modifying high-end watches from established brands, such as Rolex and Patek Philippe, to create unique and personalized timepieces.

Artisans de Genève's philosophy is to respect the original watch's design while adding a personal touch to make each piece one-of-a-kind. The company's craftsmen are highly skilled in watchmaking, and they work with precision and attention to detail to create custom components, dials, and finishes that elevate the original watch to a new level of exclusivity.

One of the most notable Artisans de Genève creations is the Rolex Daytona "La Barrichello" model, which features a black DLC coating, a skeletonized dial, and a unique black and red color scheme inspired by Brazilian Formula One driver Rubens Barrichello.

Artisans de Genève's customization services are highly sought after by watch enthusiasts and collectors around the world, and the company has built a reputation for its creativity, innovation, and attention to detail.