Article of the week
Louis Erard Unveils the Limited-Edition Gravée Main

Since 2021, Louis Erard has been redefining the boundaries of Métiers d’Art, from Grand Feu enamel and guilloché to wood marquetry, and soon, gold wire inlay. Now, Gravée Main opens a new chapter, paying tribute to one of the oldest crafts in watchmaking hand engraving.
Gravée Main represents a new milestone in Louis Erard’s Métiers d’Art series. This limited edition of 99 unique timepieces places hand engraving at center stage, with every metal element entirely engraved and finished by hand, a meticulous process that requires more than 50 hours of work. 

Artisans de Genève

Artisans de Genève company based in Geneva, Switzerland. The company specializes in modifying high-end watches from established brands, such as Rolex and Patek Philippe, to create unique and personalized timepieces.

Artisans de Genève's philosophy is to respect the original watch's design while adding a personal touch to make each piece one-of-a-kind. The company's craftsmen are highly skilled in watchmaking, and they work with precision and attention to detail to create custom components, dials, and finishes that elevate the original watch to a new level of exclusivity.

One of the most notable Artisans de Genève creations is the Rolex Daytona "La Barrichello" model, which features a black DLC coating, a skeletonized dial, and a unique black and red color scheme inspired by Brazilian Formula One driver Rubens Barrichello. 

Artisans de Genève's customization services are highly sought after by watch enthusiasts and collectors around the world, and the company has built a reputation for its creativity, innovation, and attention to detail.