Article of the week
The New Patek Philippe Twenty~4 7340/1R Perpetual Calendar

Introduced in 1999, the Twenty~4 collection was Patek Philippe’s first dedicated line of feminine timepieces. The original model featured an Art Deco-inspired manchette (cuff) design, but in 2018, the brand unveiled the Twenty~4 Automatic, which is a round-cased iteration powered by an automatic movement. This year, Patek Philippe elevates the collection further by introducing a perpetual calendar complication, marking the collection's debut in the realm of Grand Complications.
Crafted entirely in 18K rose gold, the watch features a 36mm case with a slender profile of just 9.95mm, making it sit gracefully on the wrist. The case is meticulously finished with a combination of polished and brushed surfaces, enhancing its refined aesthetic. Two dial options are available. The Ref. 7340/1R-001 features a silvery opaline dial with a vertical satin finish, evoking the texture of shantung silk that feature irregular texture, while the Ref. 7340/1R-010 presents an olive green sunburst dial for a more contemporary appeal.

Alpina

Alpina is a Swiss watch brand that was founded in 1883 in Geneva, Switzerland. The company was initially known for manufacturing high-quality movements and supplying them to other watchmakers. However, in 1901, Alpina began producing its own watches, and the brand quickly gained a reputation for its precision and durability.

Throughout the 20th century, Alpina continued to innovate and develop new technologies, such as the "Block Uhr" system, which allowed pilots to synchronize their watches with radio time signals. The brand also became known for its sports watches, which were designed for activities such as diving, skiing, and mountaineering.

Today, Alpina is part of the Frederique Constant Group, and the brand continues to produce high-quality Swiss-made watches that combine traditional craftsmanship with modern technology. Alpina's collections include a range of sports watches, as well as dress watches and classic timepieces. The brand is also committed to sustainability and has introduced eco-friendly materials and manufacturing processes in some of its models.