The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Alpina

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Alpina

Alpina is a Swiss watch brand that was founded in 1883 in Geneva, Switzerland. The company was initially known for manufacturing high-quality movements and supplying them to other watchmakers. However, in 1901, Alpina began producing its own watches, and the brand quickly gained a reputation for its precision and durability.

Throughout the 20th century, Alpina continued to innovate and develop new technologies, such as the "Block Uhr" system, which allowed pilots to synchronize their watches with radio time signals. The brand also became known for its sports watches, which were designed for activities such as diving, skiing, and mountaineering.

Today, Alpina is part of the Frederique Constant Group, and the brand continues to produce high-quality Swiss-made watches that combine traditional craftsmanship with modern technology. Alpina's collections include a range of sports watches, as well as dress watches and classic timepieces. The brand is also committed to sustainability and has introduced eco-friendly materials and manufacturing processes in some of its models.