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The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Introducing The New TAG Heuer Monaco Chronograph Racing Green

A green variant that pays homage to the traditional British racing livery

The Monaco collection stands as one of the most iconic timepieces in the world of horology, embodying the TAG Heuer’s deep passion for motorsport in its bold, squared case design. With a history that stretches back to 1969, this watch has maintained its place as a symbol of racing heritage and avant-garde style. Over the years, TAG Heuer has continued to innovate within this collection, delivering a variety of exciting iterations. Last year, the brand introduced a stunning grade 2 titanium variant with blue accents, offering a fresh, contemporary take on this classic of a timepiece. Following the success of that model, TAG Heuer is now launching a racing green variant that pays homage to the traditional British racing livery.

Just like the previous blue release, the new Monaco comes in a grade 2 titanium case with a beautiful sandblasted finish, measuring 39mm by 39mm with a thickness of 14.35mm. The dial is protected by a sapphire crystal, the crown is positioned at 9 o'clock and the chronograph push buttons are located at 2 and 4 o'clock. The case also features a sapphire caseback and ensures water resistance up to 100 meters.

The sunray silver dial subtly recalls the dashboards of 1920s and 1930s sports cars, while the green opaline counters and bold yellow accents pay homage to the classic British racing livery. The dot indices and hands are coated with Super-LumiNova, ensuring enhanced readability in low-light conditions. The dial features a date window at 6 o’clock, a small seconds subdial at 9 o’clock, and a 30-minute counter at 3 o’clock.

The watch is powered by the Calibre 11, an automatic movement based on the Sellita SW-300 and paired with a Dubois-Depraz chronograph module. It operates at 28,800 vph (4Hz) and provides a 40-hour power reserve. The timepiece is fitted with a green calfskin leather strap with yellow lining and a grade 2 titanium folding clasp. Limited to 1,000 pieces, it is priced at AED 36,400.

For more information you can visit TAG Heuer’s official website. 

Technical specifications: TAG Heuer Monaco Chronograph Racing Green
  1. Reference: CAW218E.FC6565
  2. Case: grade 2 titanium, sandblasted, sapphire crystal, crown positioned at 9 o'clock, chronograph push at 2 and 4 o'clock, sapphire caseback 
  3. Diameter: 39mm by 39mm
  4. Thickness: 14.35mm
  5. Water resistance: 100 m
  6. Dial: silver dial, sunray, green opaline counters, yellow accents, dot indices and hands coated with Super-LumiNova, date window at 6 o’clock, small seconds subdial at 9 o’clock, 30-minute counter at 3 o’clock
  7. Movement: Calibre 11, automatic, based on Sellita SW-300, Dubois-Depraz chronograph module, 59 jewels
  8. Power reserve: 40 hours
  9. Frequency: 28,800 vph (4Hz)
  10. Functions: Chronograph, hours, minutes, small seconds, date  
  11. Bracelet / Strap: green calfskin leather strap with yellow lining, grade 2 titanium folding clasp
  12. Availability: Limited to 1000 pieces 
  13. Price: AED 36,400

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