Louis Erard and Konstantin Chaykin Present the First Tourbillon Edition in Their Collaboration

A few days ago, Louis Erard and Konstantin Chaykin unveiled their third collaboration: the Time-Eater III, featuring the famous one-eyed monster design, an edition the two brands described as “the final bite,” which some interpreted as a hint that it would be the last in this distinctive partnership.

However, the collaboration didn’t end there. Today, the two maisons reveal a remarkable new addition: the first tourbillon regulator watch born from their joint efforts, a significant leap that takes the partnership to new heights, all while preserving the creative spirit that sparked it.

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News Rolex Could Exit F1 Sponsorship, LVMH to Take the Helm

$150 Million Deal Paves the Way for TAG Heuer or Hublot to be New F1 Timekeepers

ByWaqt

05.07.2024

2 minutes read

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In surprising news, Rolex may end its 11-year global sponsorship of Formula 1 racing early next season, with the LVMH group poised to succeed the crown brand. The news was published by the French website Coronet, an electronic magazine specializing in Rolex news, quoting sources in Geneva.

Rolex began its role as Formula 1 World Timekeeper in 2013. Although it did not sponsor any specific team, partnering instead with the event organizer, the International Automobile Federation (FIA), Rolex maintained brand visibility at all racetracks during all 23 stages of the race, while many other brands were associated with teams and drivers.

According to Forbes, Rolex pays an estimated $50 million annually to be the official watch of the auto racing series.

Coronet magazine reported that the LVMH group will become the official chronometer starting in January 2025, with an annual contract worth $150 million, three times what Rolex currently offers.

If the news is true, the question for watch lovers is: Which LVMH brands will we see on the racetracks next season? TAG Heuer and Hublot are top candidates, especially TAG Heuer, which has a rich heritage in motorsport.

Rolex is a prominent sponsor of many prestigious events in various fields, particularly in sports and the arts, including tennis, golf, and equestrian tours. In contrast, LVMH is known for its football sponsorship through Hublot's partnerships with FIFA and UEFA.

2024

LVMH

Rolex

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