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News Audemars Piguet Announces Its Partnership With Dubai Future Foundation

ByWaqt

20.11.2023

3 minutes read

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Audemars Piguet made a notable presence at Dubai Watch Week 2023. At the Horology Forum, the brand unveiled its partnership with the Dubai Future Foundation. This collaboration aims to propel innovation not only within Haute Horlogerie but also beyond its traditional boundaries. Alongside this announcement, Audemars Piguet curated an expansive exhibition titled "Seek Beyond," delving into the Manufacture's ceaseless quest for its new creative horizons.

In a momentous announcement, François-Henry BennahmiasChief Executive Officer of Audemars Piguet joined forces with His Excellency Omar Sultan Al Olama, the United Arab Emirates Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications. Together, they unveiled a visionary, long-term partnership between Audemars Piguet and the Dubai Future Foundation. Notably, H.E. Omar Sultan Al Olama holds the dual role of Board of Trustee member and Deputy Managing Director within the foundation. This alliance is driven by a shared vision to pioneer innovative initiatives that will propel the realm of Haute Horlogerie to new heights.

This partnership also stands as a testament to Audemars Piguet's enduring commitment to cross-disciplinary collaborations with technology and innovation trailblazers. Over the years, these dynamic partnerships have served as a wellspring of inspiration for the brand, propelling it to continually advance its craftsmanship. Additionally, these collaborations have nurtured and encouraged emerging talents, motivating them to expand their horizons and skill sets, ultimately giving life to exceptional projects.

"Seek Beyond" exhibition was an immersive journey into Audemars Piguet's universe, spanning its rich history, present, and future. It highlighted the brand's pursuit of pushing the boundaries of watchmaking, drawing inspiration from diverse fields like art, music, sports, and architecture.

The exhibition featured iconic timepieces, including the Code 11.59 by Audemars Piguet Ultra-Complication Universelle (RD#4) and the Royal Oak Concept Split-Seconds Chronograph GMT Large Date ,these two watches have opened new technical and creative horizons for the brand. Visitors also explored Audemars Piguet's material exploration, highlighted by the 41mm Royal Oak Selfwinding Rainbow set, a collection of ten watches, each adorned with a different colored gemstone, forming a stunning rainbow when displayed together.

The exhibition allowed guests to delve into the brand's heritage and craftsmanship at dedicated workbenches, offering insights into timeless timepieces and the artistry behind high-end watch designs.

2023