Glossary

Is a term used to describe the process of reserving or subscribing to a watch that has not yet been constructed. 

Customers can make a down payment to secure their place in line and ensure they receive one of the limited number of watches once they are produced. It is believed that Abraham Louis Breguet was the first to introduce the concept of subscription watches. This approach allows watchmakers to gauge customer demand and plan their production accordingly, ensuring that the watches are pre-sold before they are even built.