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The Swiss brand Singer Reimagined was founded in 2017 by Rob Dickinson, a musician and former lead singer of the band Catherine Wheel, and Marco Borraccino, a renowned watch designer. The brand takes its name from Rob Dickinson's own company, Singer Vehicle Design, which is known for its meticulous restoration and modification of classic Porsche 911 cars.
Inspired by the world of vintage motorsport and the iconic design of the Porsche 911, Singer Reimagined aimed to create watches that capture the essence of these timeless machines. With their shared passion for automotive excellence and fine craftsmanship, Dickinson and Borraccino set out to reimagine classic watch designs while incorporating modern innovations.
Singer Reimagined offers limited-edition collections of watches, including the Singer Track 1, Singer Flytrack, and the 1969 Collection. The famous "1969 Collection" of the brand features two models, (1969 Chronograph, 1969 Timer).
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