The Unique Piece by Biver Carillon Tourbillon The Desert Rose

Today, we explore one of the maison’s most recent and extraordinary creations, the Biver Carillon Tourbillon "Desert Rose" Unique Piece. A stunning fusion of technical mastery and traditional craftsmanship, this luxurious timepiece marries rose gold, rubies, and mother-of-pearl, all wrapped in high-end hand finishing.

Maurice Lacroix

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Maurice Lacroix

The Swiss watchmaking brand Maurice Lacroix was founded in 1889, in Seneleges, Switzerland. The brand initially focused on distributing watches of other Swiss brands, mainly in the Far East.

In the early 1960s, Maurice Lacroix's parent company acquired a watch assembly plant in Senneleges, Switzerland, which marked the beginning of the brand's manufacturing capabilities. This acquisition provided the brand with the opportunity to develop and produce their own watches, ensuring greater control over the entire watchmaking process.

Since then, Maurice Lacroix has grown and established itself as an independent Swiss watch manufacturer. The brand has earned recognition for its craftsmanship, attention to detail, and innovative designs. The brand introduced its first in-house engine in 2006 and has since developed many of its engines. This focus on developing their own caliber underscores their commitment to watchmaking excellence.

In 2018, the brand Maurice Lacroix launched a program called (Friends of the Brand) and signed a sponsorship agreement with Lausanne, the best 3x3 basketball team in Switzerland. These initiatives demonstrate the brand's engagement with the wider community and its support for sporting endeavours.