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IN 2024, a new indie brand joined the world of haute horlogerie: ALTO Watches. Based in Paris, ALTO is a French watch brand founded by Thibaud Guittard, a former marketing manager for Audemars Piguet in the French market. The brand was established to bridge the gap between watchmaking and the creative arts. The name "ALTO" stands for "Art and Limited Time Objects," reflecting its commitment to artistic and exclusive timepieces.
The inaugural model, ART 01, draws inspiration from 1970s design, particularly the bold aesthetics of that era’s concept cars. Featuring a unique faceted titanium case and a complex sapphire crystal.
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