The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Glossary

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Glossary
diamond-cut

diamond-cut

multi-faceted indexes" describes watch markers (indexes) or hands or other parts that are crafted with multiple angled surfaces, similar to the facets on a diamond. The "diamond-cut" refers to the precise cutting process used to create these facets, which enhances light reflection and gives the markers a sparkling, textured appearance. This technique makes the indexes stand out visually, adding depth and brilliance to the dial. The multi-faceted design ensures that the markers catch and reflect light from different angles, increasing their visibility and aesthetic appeal.