The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Glossary

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Glossary
crown

crown

The crown is a small button or knob, typically cylindrical in shape, located on the side of the watch case. It is used to perform various functions related to operating and adjusting the watch.

The primary purpose of the crown is to set the time on the watch. By pulling the crown out, it disengages from the movement, allowing the wearer to rotate it to adjust the hands and set the correct time. Once the desired time is set, the crown is pushed back in to re-engage with the movement, securing the time adjustment.

In addition to time setting, the crown may have other functions depending on the features of the watch. It can be used for manual winding in mechanical watches by turning it manually, providing power to the mainspring. Some crowns may have multiple positions, allowing for adjustment of other functions such as date, day.

The crown is often designed with a secure surface or adorned with the brand logo or decorative element, making it easy to use.