The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Glossary

Home
Glossary
Brilliant cut

Brilliant cut

The brilliant cut is a process in which diamonds used in watchmaking are cut to enhance the brilliance of the diamond set on the watch. It is one of the most famous diamond cuts, known for its ability to increase the visual properties and sparkle of the diamond.

The brilliant cut is characterized by its multiple facets, which are precisely arranged in a symmetrical pattern to optimize the reflection and refraction of light within the diamond. .