DuBois

Du Bois is a Swiss watch brand that claims to be the oldest watch factory in Switzerland, dating back to 1751. The brand was founded by Moise Du Bois, a textile trader who started to produce pocket watches in Le Locle. The company was later renamed to Philippe Du Bois & Fils in 1785, when his sons joined the business. The brand gained a reputation for its quality and innovation, exporting its watches to various markets, including the USA.

In 1910, Du Bois started to produce wrist watches, following the trend of the time. The brand focused on limited edition watches with a simple and elegant design, using Swiss movements and precious materials. The brand changed ownership several times, staying in the family until the mid-1980s, when it was sold to a German company. The brand then went through several periods of inactivity and revival, until it was acquired by Thomas Steinemann in 2010.

In 2012, Du Bois made history by launching a successful crowdinvesting campaign through its own website, raising 1.5 million Swiss francs from 587 investors from 21 countries. The brand also introduced a paperless shareholder relationship, using the internet as a platform for communication and transparency. In 2015, Du Bois celebrated its 230th anniversary and launched the Montre Anniversaire 230 ans model, a limited edition of 99 pieces. In 2016, Du Bois launched another innovative service, Rent Your Luxury Watch, which allows customers to rent a watch for a certain period of time.