Introducing Sartory Billard Launches the SB04-E “Small Bang”
Welcome to the hub of the horoloy
Welcome to the hub of the horoloy
Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.
The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.
The Dietrich brand, founded by Swiss-based French designer Emmanuel Dietrich in 2010, emerged with a vision to share his unique horological perspective after 17 years of designing for major brands. The brand emphasizes soft, comfortable lines and organic forms, creating watches that extend the wearer's personality in both fit and style.
Dietrich introduced its first collection at Baselworld in 2014 with the Organic Time, a semi-skeletonized watch inspired by natural shapes and forms. Eschewing straight lines and harsh angles
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