
Introducing Bell & Ross Unveils the BR-X3 Collection
Welcome to the hub of the horoloy
Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.
The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.
Khalid Al-Marzouqi is a young Emirati, resident of Abu Dhabi, where his passion for watches began, starting from looking at the shop windows and saving money from his daily allowance to build a group of Casio watches to owning a group of high-quality mechanical Swiss watches. He started writing everything related to watches on his social media page at the beginning of 2020 until it became part of the community of watch collectors in the region. He joined Emirates Watch Club in 2021 to become an active and effective member of the club. He is now one of the writers and contributor of Waqt platform to convey to you everything related to the world of watches.