Article of the week
Understanding Jacob & Co. and Hublot

In the world of haute horlogerie, few names spark as much conversation and controversy as Jacob & Co. and Hublot. Among bloggers, YouTubers, and Instagram commentators, these brands are often targeted with criticism. The reality, however, is that much of this criticism stems from a lack of understanding about what these brands represent and the unique contributions they bring to the industry.

Too often, critics of Jacob & Co. and Hublot are simply echoing popular opinions without a nuanced understanding of these brands’ DNA. When pressed to substantiate their opinions, many struggle to provide meaningful insights or comparisons. 

Introducing Grand Seiko Unveils The 62GS "Sakura Kakushi” SBGH368

The first rose gold 62GS to join the permanent collection

Grand Seiko is renowned for its ability to merge exceptional craftsmanship with the splendor of nature, as seen in many of its timepieces. In its latest release, the brand unveils the new SBGH368 "Sakura Kakushi." This stunning timepiece joins the Heritage Collection, offering a modern interpretation of the 62GS model from 1967, Grand Seiko’s first automatic mechanical watch. Now, the SBGH368 honors that legacy with the first 62GS crafted in 18K rose gold and offered as a non-limited edition.

The watch features a 38mm case with a thickness of 12.9mm and a lug-to-lug length of 44.7mm, striking an ideal balance between presence and comfort. It’s finished with Grand Seiko’s signature Zaratsu polishing, creating a mirror-like shine that complements its angular lines. The screw-down crown ensures durability, while the dual-curve sapphire crystal protects the dial. Additionally, the caseback features a sapphire crystal, offering a glimpse into the intricate workings of the movement.

The copper-pink dial of the SBGH368 is one of its most captivating features. Inspired by sakura-kakushi, the fleeting moment when cherry blossoms lie hidden beneath fallen snow, the dial evokes the serenity of a Japanese spring morning. The dial features rose gold-applied indices and hands, with a date window at 3 o’clock framed in rose gold for a harmonious look.

At the heart of the watch beats the Grand Seiko Hi-Beat Caliber 9S85, an automatic movement operating at a high frequency of 36,000 vph (5Hz), it offers a 55-hour power reserve with an accuracy rate of +5/-3 seconds per day.

It is paired with a brown crocodile leather strap, complemented by an 18K rose gold folding clasp with a push-button release. The SBGH368 is part of the permanent collection and will not be limited in number. It is set to be available starting in April 2025 through Grand Seiko Boutiques and select retail partners, with a price of $31,200, approximately AED 114,600.

For more information, you can visit Grand Seiko’s official website. 

Technical specifications: Grand Seiko 62GS "Sakura Kakushi” SBGH368
  1. Reference: SBGH368 
  2. Case: 18K rose gold, Zaratsu polishing, screw-down crown, dual-curve sapphire crystal, sapphire crystal caseback
  3. Diameter: 38mm
  4. Thickness: 12.9mm
  5. Lug-to-lug: 44.7mm
  6. Water resistance: 100 m
  7. Dial: copper-pink, rose gold-applied indices and hands, date window at 3 o’clock 
  8. Movement: Caliber 9S85, automatic 
  9. Frequency: 36,000 vph (5Hz) , +5/-3
  10. Power reserve: 55 hours 
  11. Functions: hours, minutes, seconds, date 
  12. Bracelet / Strap: brown crocodile leather strap, 18K rose gold folding clasp with a push-button release
  13. Availability: Permintant line 
  14. Price: $31,200 / AED 114,600

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