The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

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Interview Podcast with Maximilian Büsser The Mastermind Behind MB&F

ByDr. Malek Easa

21.05.2024

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Podcast with Maximilian Büsser The Mastermind Behind MB&F

In our show, "Watches Talk," we had the pleasure of speaking with Maximilian Büsser, the mastermind behind MB&F. He shared with us his journey in the watch industry and recounted some of the remarkable individuals he has met throughout his professional life.

Max elaborated on his conversation with us, sharing details about his first visit to Dubai and his initial meetings with Abdul Majeed Siddiqui, his company’s exclusive agent in the United Arab Emirates.

Max discussed his concept of "time machines" and answered our questions from which were suggested by our followers. Additionally, he gave us a sneak peek into his upcoming projects.

2024

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