Bvlgari & MB&F Reimagine the Iconic Serpenti

Collaborations in watchmaking often bring together the creativity of a brand and its chosen partner, whether they be artists, athletes, or designers. However, it’s far rarer to see two well-known watchmaking powerhouses join forces. The partnership between Bvlgari and MB&F is a fascinating case, as both brands serve as creative forces in the industry with anything they put their hands on.

Their latest collaboration, the Bvlgari x MB&F Serpenti, follows their 2021 partnership, which resulted in the MB&F x Bvlgari LM FlyingT Allegra launched at Dubai Watch Week. This time, the two brands reinterpret Bvlgari’s iconic Serpenti through the mechanical artistry of MB&F’s horological machines, merging biomorphic design with high-complication watchmaking in a way that only they can.

Bvlgari

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Bvlgari

Bulgari, often stylized as Bvlgari, is an Italian luxury brand known for its exquisite jewelry, watches, fragrances, accessories, and leather goods. Founded in 1884 by Sotirios Voulgaris, a Greek silversmith, the company has a long-standing reputation for quality craftsmanship, innovative designs, and an unmistakable Mediterranean aesthetic.

Bulgari entered the world of luxury watchmaking in the early 20th century, but it wasn't until the late 1970s that the brand gained international acclaim with the introduction of their iconic Serpenti watch. This signature timepiece, featuring a snake-inspired design, seamlessly combined the worlds of high jewelry and horology.

Over the years, Bulgari has expanded its watch collection, showcasing a wide range of timepieces that cater to both men and women. Some of their popular watch lines include the Octo, Allegra, Lvcea, and Divas' Dream. Each collection offers a unique design language, reflecting the brand's commitment to innovation and style.

Bulgari's watchmaking division is based in Switzerland, where skilled craftsmen and artisans create the brand's timepieces, ensuring the highest standards of Swiss watchmaking. Bulgari has also made significant advancements in mechanical watchmaking, with ultra-thin movements and complex complications, such as tourbillons and minute repeaters.

Bulgari watches are admired for their bold designs, luxurious materials, and exceptional craftsmanship. Their timepieces are a testament to the brand's dedication to excellence and their unique position at the intersection of haute horology and high jewelry.

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