Article of the week
Bvlgari & MB&F Reimagine the Iconic Serpenti

Collaborations in watchmaking often bring together the creativity of a brand and its chosen partner, whether they be artists, athletes, or designers. However, it’s far rarer to see two well-known watchmaking powerhouses join forces. The partnership between Bvlgari and MB&F is a fascinating case, as both brands serve as creative forces in the industry with anything they put their hands on. 

Their latest collaboration, the Bvlgari x MB&F Serpenti, follows their 2021 partnership, which resulted in the MB&F x Bvlgari LM FlyingT Allegra launched at Dubai Watch Week. This time, the two brands reinterpret Bvlgari’s iconic Serpenti through the mechanical artistry of MB&F’s horological machines, merging biomorphic design with high-complication watchmaking in a way that only they can.

News Dubai Mall: The Upcoming Venue for Dubai Watch Week 2025

Hind Seddiqi Announces a New Venue and Promises a Larger, More Dynamic Event for the 2025 Edition

While delivering the opening speech at the Horology Forum currently being held in Hong Kong, Hind Seddiqi Director General of Dubai Watch Week shared some important updates about the 7th edition of Dubai Watch Week, starting with the dates — the event will run from the 19th of November to the 23rd of November, and will excitingly, be held in a new location. In 2025 Dubai Watch Week will take place at Dubai Mall, Burj Park welcoming returning guests and new visitors in the shadow of the iconic Burj Khalifa. 

Of course, while the location is new, the goals remain the same. The event will still be dedicated to providing a pioneering programme of engaging and innovative events and experiences, as well as creating initiatives that give back to the industry and help foster the next generation of watchmakers and brands. The good news is that in 2025, there will be plenty of space for the event to grow, with the event doubling its footprint to approximately 200,000 square feet, allowing for more brands, more guests and more opportunities.

But before Hind Seddiqi explored the future of Dubai Watch Week, she took some time to reflect on past achievements. Over the years, the event has played host to around 60,000 guests, including representatives of over 100 media titles. Across six editions of Dubai Watch Week and more Horology Forum events, there have been an incredible 900-plus programmed events and more than 270 speakers and moderators — with many memorable moments of industry insight, as well as innovative experiential offerings over the years. In addition to this, the event has served to launch over 50 exclusive watch launches from dozens of brands. 
 

For more information, visit Dubai Watch Week official website.


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