Article of the week
The Aramedes Mecca Mastertimer Salat

In a previous article, we discussed a new brand with a revolutionary ideaAramedes, a Swiss company from the German-speaking side, specifically in the city of Zurich. Aramedes aims to combine advanced technology with classic watches to offer a watch that is as beautiful as it is practical.

During Dubai Watch Week 2021, the global launch of the brand took place. Since then, the company has continued to move forward, introducing new editions. The coming years promise a lot, according to Co-Founder and CEO Tom Morf. Aramedes offers two distinctive collections: the Mecca Collection and the Zürich Collection. and today we have in our hands the Aramedes Mastertimer Salat, the latest edition from Mecca collection.

Introducing Beda’a: A New Dawn in Watchmaking from Qatar to Geneva

Unveiling the Ambition and Tradition of the Middle East's Latest Horological Jewel at Geneva Watch Week

In the dynamic world of horology, a new star is rising on the horizon Beda’a, a fresh and ambitious Qatari watch brand making its debut under the umbrella of the esteemed Al Bida’a Group. The unveiling of Bida’a is strategically timed to coincide with its participation in the prestigious Geneva Watch Week, a move that speaks volumes about the brand’s bold ambitions and serious commitment to making its mark in the watchmaking industry. By choosing Geneva, the heartland of traditional watchmaking, for its grand reveal, Bida’a is not just introducing itself to the world; it's making a statement. This brave and forward-thinking brand from the Middle East is stepping into the arena with the industry's giants, ready to shine and showcase its unique blend of innovation and tradition in the city that has long been the benchmark for excellence in watchmaking.

Beda’a,  proudly get the inspiration for the arabic culture; is excited to introduce its inaugural masterpiece, the Fortress Collection, Inspired by the resilient and intricate architectural elements of fortresses, this collection epitomizes strength and a penchant for understated luxury, showcasing a distinctive classic design philosophy.

The Fortress Collection features a classic rectangular shaped case crafted from high-quality stainless steel, measuring 37.5 mm x 28 mm. With a slim profile of just 6.8 mm, it sits elegantly on the wrist. The case is meticulously brushed and polished, topped with a crystal sapphire. Adorned with a decorated crown engraved with the brand's iconic letter 'B'.

The dial of this classic timepiece features a double-layered design, consisting of a frosted base and a second layer adorned with enamel inserts. It includes a minute railtrack and Arabic numerals which are presented in a Roman numeral design for the first time, lending a touch of sophistication and cultural fusion. offered in a selection of striking colours including maroon, green, and black. The hands echo the classic shape of the case, while the second hand compliments the color of the inserts.

The watch is powered by the automatic Swiss movement Sellita SW1000, modified to achieve a thin profile befitting a dress watch. It operates at 28,800 Vph (4 Hz) and offers a power reserve of 40 hours.

The watch features a calf or alligator leather strap, with colors that complement those of the dial, and is priced at 5,300 QAR.


For more information, please visit Beda’a official website.

Technical specifications: Beda'a Fortress
  1. Reference: BQF0524
  2. Case: stainless steel, rectangular shape, Destro crown , Sapphire crysta 
  3. Size: 37.5 mm X 28 mm
  4. Height: 6.8 mm
  5. Water resistance: 30 m
  6. Dial: maroon, green, and black, Double Layered Dial, Frosted Base, Enamel Inserts 
  7. Movement: hand-wound Modified Sellita sw1000, jewels 18 
  8. Power reserve: 40 hours
  9. Frequency:   28,800 vph
  10. Functions: hours, minutes, seconds
  11. Bracelet / Strap: Maroon, Green, and Black, Offered with either calf or crocodile leather  straps
  12. Availability:  Permanent line
  13. Price: 5.300 RQ